I have decided to do some research on a brand that almost everyone uses, such as Apple. Everyone knows the history of how Steve Jobs was the cofounder of the well known Apple company. Around the 1990’s Apple was considered doomed because the market was slowly suffering. However, over the years it was able to recover and become the successful company it is now.
Apple is a very popular brand, almost two-thirds of Americans own at least one Apple product. As someone who has owned an apple product for a long time, I often find myself questioning the sustainability of the company. In order to assess Apple’s sustainability, I looked at their most recent environmental progress report that can be found on their website. The Environment VP of Apple began her opening statement by saying, “We are committed to building groundbreaking products and services with the mission to leave our world better than we found it”(Jackson 3). This is important because it molds the company’s values when it comes to the environment.
Throughout the report the author also mentions that apple takes full responsibility for all the carbon emissions that occur within their supply chain. Not many companies like to admit that they are contributing to climate change because it doesn’t look good to the consumers, but apple is upfront about it and states how they will make a change. Instead of disregarding the issue like other companies, Apple explains the programs they have created in order to reduce their carbon footprint and resources being used in the process of production. Thanks to their Supplier Clean Energy Program, there was a 35% reduction in overall carbon footprint compared to 2015. This program is a good example of apple’s sustainability.
Another interesting fact stated was about how the company turned over to using renewable energy, “It was just a year ago that we reached our goal of covering 100 percent of our operations with 100 percent renewable electricity. That work continues as we source the clean energy needed to maintain that standard — even as our company grows”(Jackson 3). Since apple has done this, it’s become evident that the usage of renewable energy is a great way to conserve the nation’s natural resources. Adding on to the topic of the nations resources, apple emphasizes, “We’ve embarked on a bold mission to make products without taking from the Earth” this is yet another way in which apple is striving towards sustainability. They’re making an effort to reduce the intake of mining materials from earth for their products. This all leads back to them being very reusable with their products.
Not only is apple devoted to becoming eco friendly, they also strive to inform their consumers, suppliers, and other partners. All their programs have also been used in other countries, such as China. For example, apple explains that they plan on helping their suppliers to transition to the usage of new renewable energy sources. The report states, “We share our learnings with our supplier partners and help them plot their transition to renewable energy” apple does an excellent job of helping other companies strive for sustainability as well.
As I type from my MacBook Air, I feel a lot more informed after reading this report on the products I buy from apple. It makes me feel good knowing that the company is transparent and honest about their productions. As someone who advocates for climate change it’s very relieving to know that although apple isn’t the most environmentally friendly company, they’re making the effort to get there and that says a lot more than companies who only care about the money they’re making.
